Posted by | January 16, 2012 | Uncategorized | No Comments

Do all of your advertising and marketing materials speak in a single voice? Too often, managers of different departments go about their business giving each piece of marketing communication–from the Website to the local sales brochure to the point of purchase materials–a different headline, a different selling message and a different tone of voice. Review ALL your materials and make sure they’re being synergistic.

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