Is your content consistent with your brand image? Banks and insurance companies are the worst at this – their ads say one thing, their physical location says something else. It’s amazing (or appalling) how some institutions try to have a hip, contemporary voice in their marketing materials, but when you walk into their offices you step back into a 40-year-old time machine. Stuffy locations, pompous branch managers – you know exactly what we’re talking about. Are you doing business that way yourself? Do you know what your “voice” is? Is it appealing, consistent and contemporary?