NOT THE USUAL SUSPECTS

Posted by | June 16, 2016 | Uncategorized | No Comments

We were watching the Monaco Grand Prix over the Memorial Day weekend (on TV, <sigh>, not from our yacht docked trackside in Port Hercule). The racetrack was lined with the usual signage you see at international sporting events: Tag Heuer. Emirates. Rolex. But a whole new set of sponsors have popped up on the global stage. Have you heard of BetClic? Zepter? Bioptron? We didn’t, but were curious enough to look them up to see what they did and how they could afford prime racetrack real estate. The results were a bit of a surprise: did you know you could get a home light therapy device for 996 Euros? (Plus shipping and handling, of course.) How are you keeping up with new businesses and global disrupters?