21st CENTURY HIEROGLYPHICS

Posted by | June 19, 2015 | Uncategorized | No Comments

Adweek recently ran an article discussing the increasing prevalence of emoji and emoji hashtags in advertising and social media. It’s tough enough to gauge open and honest reactions to commercial communication; interpreting emojis adds another layer of obfuscation. As cited in the Adweek piece, is a smiling poo face good news or bad news?