Every semester we do a guest appearance at Martin Kagan’s class at Pace University. He teaches Arts Management – a fast-growing program where students who want to be in the arts but aren’t sure they will make it as performers can learn the business side of managing a theater, being an agent, etc. Last week we did a talk—and showed several recent popular commercials—and none of these very connected 19- and 20-year-olds had seen any of them. How are you looking to reach Millennials these days?
October 2016 - PS Insights
There’s nothing like a tight deadline to get turn motivation into action. We have outlines for three new books at the moment; but because we’re not under any deadline we’ve been back-burnering them for the better part of the year. What have you got on your plate that you’re not dealing with because no one’s demanding it of you?
When we tell a friend or close business associate that we’ve just published a new book, they often ask, “Could you send me a copy?” Now that we’ve written three books and a half-dozen eBooks, we understand a truth a famous author told us years ago: “The nicest thing you can do for an author is buy her book.” She was right. We’re thrilled when we say to a friend we’ve just published a new book and they respond, “Wow! Can I buy one?” How do you properly acknowledge the achievements of people whose work you respect?