Blog

March 2013 - PS Insights

WHO’S UP AT 3am?

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A funny observation many years ago from an acquaintance. He was up pacing his living room floor one night and looked out at all the lights in other Manhattan apartments. “I used to wonder who was up at 3am,” he told us. “Now I know: people who own their own businesses.” How do you handle your business worries?

OBFUSCATION DISEASE

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Why is it that so many people and so much messaging is so much more complicated than it needs to be? The best advertising says the obvious in wonderfully unexpected ways. What do you do to sharpen your communication to make it terrific while keeping it oh so simply clear?

VENDOR FOOD CHAIN

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Vendor mentality has created great difficulties for lots of small suppliers who work hard but get treated badly. Leveraging pricing, laying off work and 90 day invoicing are all part of the abuses a number of small businesses have to endure. Do you respect the people you hire? Best practices will get you the best work!

CREATIVE BY COMMITTEE

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Increasingly, we’re seeing creative work being either crowd-sourced or brainstorming-sourced. Great creative doesn’t come from 90-minute meetings or from the lowest bidders. It comes from clear input and direction from great client/agency relationships—and hard work from people who have spent years learning their craft and/or knowing how to curate and improve inspired ideas. What kind of creative are you getting these days—and from whom?

DOGS IN CLOTHES

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Steve has a firm rule when it comes to dog parks: he never lets his dog come near another dog wearing clothes. He knows that owners who dress their dogs have an odd view of the world, and if Steve’s Scottie even growls at the attired mutt, its owner is going to go ballistic. In what areas of your life have you noticed other people’s visual or affective cues clearly communicate that you should stay away from them?

WHAT KEEPS YOU UP AT NIGHT?

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Worried about getting your kids into college? Retirement funding? Making this month’s rent? Put those troubles aside. The Senate Select Committee on Intelligence just published the 2013 Worldwide Threat Assessment of the US Intelligence Community (declassified version). From CyberTerrorism to WMD proliferation to China’s monopoly on rare earth elements, there’s enough here to keep you up for weeks! What do you worry about?

SLOT

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Wesley Welker—considered by many the best slot receiver in football—just lost his slot on the New England Patriots. Welker wasn’t feeling the love. And the Pats thought he had nowhere to go. Enter the Broncos…and Peyton Manning now has a major new weapon.  It’s a cautionary reminder to all of us. For the employer, love the people who perform for you. And let them know how much you appreciate them. For the employee, make yourself valuable every day, in your current job or for the next employer who will snap you up. How do you make your team work at its very best?

DAYLIGHT SAVINGS TIME

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It’s 30 degrees out as we write this. Just as it was starting to get light in the morning, it’s now dark again. And it’s too cold to enjoy the extra light in the afternoon. Back in the days when they turned the clock in April there was logic to it—and it coincided with actual weather and sunlight conditions. What ideas have you had that weren’t such good ideas?

100 MUTUALS

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Paul just got a Facebook friend invite from a person with 100 mutual friends. The message read “Hey Paul over 100 mutuals means I have to add you!” The idea seems to be a friend of a friend is a friend. How do you manage online content in the world of six degrees of separation?

INSTANT MARKETING

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Oreo was ready when the Super Bowl went dark. Poland Spring fumbled when Marco Rubio reached for their brand. The new social model is telling marketers, “Grab the Zeitgeist” (or is that “Meet the Meme”?). Are you prepared to start marketing in “real time?” How are you ramping up a rapid response team?