Blog

April 2012 - PS Insights

WORKING FOR THE MAN

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We think that employer/employee relationship model died 10 years ago. Unfortunately, too few companies (and their employees) realize that. If you’re simply working for a paycheck, a time clock and a retirement deadline, you’re not doing yourself or your employer any favors. What are you doing every day to work smarter and perform better with greater job satisfaction?

ENTREPRENEURIAL SPIRIT

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Entrepreneurism in Silicon Valley is not about coming up with the next idea. It’s about having the spriit to have ideas, develop them (win or lose) and feeling confident the idea will find an audience, the funding and a life.  The idea is almost disposable. It’s the thrill of the hunt. Do you chase your ideas – or do you just love the chase?

GIVE IT AWAY

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Our book, “The Little Blue Book of Marketing: Build a Killer Plan in Less Than A Day” gives you a complete guide to building any marketing plan on any topic in 7 hours or less. We wrote the book. We teach the process. And we’re happy to give it away – because at the end of the day people call us to lead their trainings. What do you give away to build your practice?

MR. INSIDE OR MR. OUTSIDE

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Every business needs both. Someone who stays in the office and gets the work done and the other who goes out into the world to find new business, meet with clients and generally build a brand presence. Too many small businesses (and freelancers) don’t understand that dynamic; and then take on the role they’re not suited for. Which are you?

BOARDSTORMING

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Paul has landed on a new brainstorming technique in his marketing classes. He throws out a challenge and gets as many as 25 people at a time writing content on a whiteboard. It delivers a tremendous amount of content in no time at all. What new brainstorming techniques have you tried lately?

POWER SHIFT

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Where is your future—and how are you going to harness it? Two articles in last week’s NYTimes caught our eye: One was about Indian-American college graduates returning to Mumbai for career opportunities. The other was the new start-up space in Manhattan and the ways these companies are generating new business just by talking to each other. Both portend new opportunities for doing business. Are you still doing business the way you did ten years ago?

ESCHEW OBFUSCATION

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We could have titled this blog “Avoid Confusion,” but we’re out to make a point: too many people seem to want to snatch complexity from the jaws of simplicity. Whether it’s in their writing, their managing or their strategy, we often see people and organizations opt for the most confusing, most complicated path. Simple is usually the best path to success. Do you strive for simplicity?

PROFESSIONAL SUICIDE

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Every once in a while (seemingly on a regular basis), someone publicly commits professional suicide. The latest was Two And A Half Men creator Lee Aronsohn who commented that he thought “women’s comedy has peaked.”  He instantly offended 50% of his audience and a rising community of new fresh comedy that is taking American television by storm. From tone-deaf companies to suicidal individuals, we’re always fascinated by the need to do oneself in. How do you manage—and control—your public persona?

UNBUNDLING

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A seemingly brilliant idea for cost saving has turned into a slippery slope for advertising agencies. Unbundling agency media departments into media independents extended media savings to clients – but it made the agency relationship much less complete. Clients profited from better media buys, but agencies descended from full service partners to marketing and creative vendors. Once again, agencies gave away the store rather than enhancing passionate partnerships and indispensability. What do you do to be indispensable to your customers?

SEXIST ADS

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We were recently e-mailed a batch of sexist ads from the 1950s (two of which we’ve posted here). To the credit of the marketing industry—and men in general—we view these ads with mild horror and distaste. But we wonder: what do we think is good advertising today that we’ll look on with horror and distaste a few years from now? Culture is ever changing…and the “face” we project may be pretty, but it may not have the staying power of politically or socially correct.