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February 2012 - Page 2 of 2 - PS Insights

SPIN MASTERS

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Wouldn’t it be great if we all had our own personal spin masters? Then, whenever we made a gaffe, our spinmaster could come by later and explain what we REALLY meant by what we said. Unfortunately, most of us don’t have our own spin masters. Instead, we all have to learn how to be a little bit more diplomatic.

SHOWER TIME

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Great ideas just happen (if only). But they do start when the mind roams free. The shower. Walking. Daydreaming. They’re all great starting points for big ideas. Let your mind wander–the critical analysis can come later. When was the last time you gave your ideas a little “shower time”?

SIT WITH STRANGERS

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We all do it. We attend a conference, a workshop, a talk or a lecture, a meeting — and immediately sit down with our cohorts, friends and co-workers. There’s plenty of time to compare notes with your colleagues when you get back to the office or between sessions. At the conference, make it a point to sit down next to strangers. Introduce yourself. Network. Learn something. Swap business cards. Reach out beyond your usual suspects – who knows whom you might meet and what it might lead to?

GET OFF YOUR “BUTS…”

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Ever notice how many of your colleagues start their response to you with “Yes, but…”? The “yes” is just a sop. The “but” means “I totally disagree.” Steve attended an #AMA workshop by #Marshall Goldsmith (author of “What Got You Here Won’t Get You There”) last week who offered up a simple rule: “No ‘nos’ and no ‘buts.'” Violators were ordered to toss a buck into a charity pool every time they used those words during the session. Let’s all be a little more open-minded – it’s time we ALL gave up our “buts.”

HOW DID YOU DO?

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We always say, “you can’t manage what you don’t measure.” Do you measure your results? Even if it’s just a subjective rating from 1 to 10, give everything you do a “results score.” It will help you track how you (and your team) are doing over time.

FOR WHAT IT’S WORTH

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That Buffalo Springfield hit had a lyric: “There’s something happening here. What it is ain’t exactly clear.” We’ve watched the Internet rise up on a global and local scale to empower netizens in ways they never were before. From Arab Spring to the recent defeat of SOPA and PIPA by the outpouring of opposition, it’s clear there’s a fundamental change in the way human beings are taking control of their own lives. Stand by….

BRAND AMBASSADORS

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Who are your brand ambassadors? Who are the people who are the biggest fans of what you do, what you make, what you sell? You have some. We all have some. (If you didn’t, you wouldn’t still be in business.) How are you rewarding them – and encouraging them to continue to spread the good word?

SHARP POSITIONING

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We recently worked with a company on brand positioning. In the exercise, the instinct was to go for what was safe and supportable. In other words, “all inclusive.” The problem was, it was also undifferentiated and commoditized. Do you ruthlessly seek and market your competitive advantage—or do you continue to try to be all things to all people?