Blog

August 2011 - PS Insights

UNDERPROMISE, OVERDELIVER

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If you promise something on Monday but deliver it on Tuesday, you’re a goat. If you promise it on Tuesday but deliver on Monday, you’re a hero. Kudos to Mayor Bloomberg for “underpromising and overdelivering.” Subways were pretty much up and running Monday morning – after dire warnings they’d be out for most of the day. Take a lesson from Hizzoner; give yourself a little cushion to look like a hero, not a goat.

ON THE FIELD

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A lot has been written about how the Philadelphia Eagles planned carefully over the past couple of years to manage the salary cap and assemble a dream team. They got trounced by the Steelers the other day in preseason. It doesn’t count yet, but the game is played on the field, not just on paper or in a plan.

ONE MAN BAND

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Many of us wish we could do it all. We actually saw this one man band in Boston this past weekend. Funny, yes? But, his statement “Only those who attempt the absurd can accomplish the impossible” gave us pause and a bit of inspiration.

WHAT’S AT STEAK?

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Great example of social marketing, PR and Customer Service this week – the story about a guy who tweeted that what he’d really love was a Morton’s steak when he arrived back at Newark Airport. When the guy landed and looked for his driver, standing next to his driver was a Morton’s waiter (in black tie & tux) with a take-out bag! Turns out, he’s a regular customer of Morton’s with 100,000 followers on Twitter! So, likely a stunt. But, oh what free coverage! What are you doing to delight your customers and charm the blogosphere?

THE CLOUD

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Coming soon – the latest, greatest innovation in cyberspace: the cloud. We’ll be able to readily access huge amounts of information and entertainment anywhere and everywhere without the need for a huge personal storage drive. But if it’s all in the cloud, who has access to everything we are, everything we do, everywhere we go….uh-oh.

ONLINE MORNING

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It used to take us about 30 minutes at the start of each day to address the digital inflow. E-mails. RSS feeds. Even spam. What we’ve noticed is that the time spent dealing with that influx keeps increasing and now takes much of the morning. It’s getting more critical than ever to manage your digital time in a way that serves your productivity.

20 DRAFTS

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Early in Paul’s advertising career he was shepherding a storyboard for a commercial. Between client and legal comments, the storyboard kept getting revised to the tune of 20 drafts. Once approved, Paul proudly told his supervisor, “we have a commercial.” The supervisor, without even glancing up, said, “No we don’t. We have an approved storyboard. We lost the commercial at Draft Three.” Be careful to preserve the integrity of the work rather than just managing the process.

FREE THE INTERNET!

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The Internet belongs to the people! We’re constantly annoyed every time we stay in a hotel that charges for Internet. At best, it’s poor public relations. We’ve all come to expect that access to online and email is a right, not a luxury. Just build the price into the room rate and let us have at our essential communication vehicle. Communication access should be a fundamental aspect of hospitality.

TITANIC

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Steve was shooting a commercial that was turning into a disaster. The director approached him and made a suggestion about how to salvage the shoot. “That’s like arranging deck chairs on the Titanic,” Steve told the director. To which the director responded, “At least I’ll be holding onto something that floats.” Interesting perspective.

MUSIC IS FREE

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Every semester Paul asks his students, “How many of you illegally download music?” Every hand goes up and Paul threatens to have them all busted. The simple truth is that it’s a generation gap. Paul is sensitive to the legal question of Intellectual Property. Millennials grew up with “free music” and it doesn’t even occur to them that there’s any ethical issue involved. The question is: will this amoral attitude continue to erode the rights of Intellectual Property creators? If so, maybe Ayn Rand was right after all.