It’s also NOT easy being green. Selling customers on your “green-ness” is harder than selling your company. No quickie green campaign. Make it EVERgreen. Start by asking yourself, “would we be doing this initiative if it weren’t the right thing to do as well as being right for our customers? If going green doesn’t make sense on every level, go back to your greenboard and start all over. Today green is not the leverageable play. It’s the foundation for doing business the right way.