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December 2010 - Page 2 of 2 - PS Insights

“I MUST NOT…”

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 You must not what? What are the unspoken sacred cows in your organization? Just as we have addictions, we also have Rules of Aversion (“I will not,” “I must not,” “I should not”). In today’s new marketing universe you’ve got to challenge ALL your assumptions, and one of the best places to start is by examining the things you have a rule about. Take a look at your rules and ask yourself: “Are these the truth…or just rules?”