Virtually every successful product or service out there came to market because someone initially said, “This is a good idea.” But if saying “this is a good idea” was it all took, then everyone would be an inventor with a multi-million-dollar idea to his or her credit. You need something more than just the good idea. You need the guts and conviction to bring the idea to life, and you need the intelligence and stick-to-itiveness to fulfill the following key statements:
“We can make this.”
“We can make it happen.”
“We can figure out the audience and the message.”
“We can commit resources, time and energy to do it.”
In other words, you need a plan.
Building that plan using seven steps (and doing them in the right order) is what our new book Breakthrough! is all about. Available now online or at a book store near you.