Posted by | November 14, 2012 | Uncategorized | No Comments

Why did Allstate develop the “Mayhem” campaign? CMO Lisa Cochran said it was because she was comfortable with her advertising and the state of her business. But she added that’s when she gets most uncomfortable. People often talk about getting out of their comfort zone. But do we? Gauge your comfort level on a regular basis and make sure you build in enough agitation to be innovative.

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